Cold email outbound · Pay per qualified call · B2B pipeline

Outbound Client Acquisition

20 Qualified Sales Calls.
On Your Calendar.
In 60 Days.

Hey, I'm Matti. I have sold into billion dollar companies like Honeywell and Siemens, and built 1.2M EUR in sales pipeline doing it. I run that same prospecting system for you, so your time goes into closing instead of chasing.

See How It Works

1.2M EUR

Pipeline built at Siemens

10 YRS

Closing enterprise B2B deals

5

Channel partners at Honeywell

The Problem

Most B2B founders lose the quarter to an empty calendar, not to a competitor.

Your offer converts. Your close rate is fine. The gap sits at the top of the funnel, and that is the one thing this system is built to fix.

Why Most Outbound Fails

Outbound still works.
Most people just run it badly.

Cold email built 1.2M EUR of pipeline for me at Siemens. It works when the sending infrastructure is real, the copy gets tested, and someone answers every reply the same day. Most vendors skip all three and invoice you anyway.

Hired an SDR
Roughly $5,000 a month for 3 months before the first meeting lands. Then they leave and you restart at zero.
Paid a retainer agency
$3,000 or more every month, invoiced whether calls arrive or not. Your risk, their revenue.
Tried it in-house
Cold domains, untested copy, replies left sitting for days. Sending stops after 60 days and outbound gets written off.

There is a fourth option.

$629 a month runs your infrastructure. Every dollar above that is tied to a call sitting on your calendar, and if I miss 20 calls in 60 days you pay for none of them.

The System

How the Acquisition System Works

Four steps, fully managed. I build it, run it, and answer every reply. You take the calls.

01
Build the infrastructure
Dedicated sending domains, warmed mailboxes, and a verified prospect list built to your ICP. This takes 21 days and it decides whether you land in inboxes or in spam.
02
Identify and qualify your ideal buyers
I map the exact decision makers worth your time and send you the list. You approve every name before a single message goes out.
03
Run systematic outbound campaigns
I write the copy, manage the sending, and answer every reply within the same business day. Conversations move forward once they meet the criteria you set.
04
Calls land on your calendar
You receive calendar invites from buyers who fit your ICP and asked for the conversation. Target is 10 qualified calls a month once sending is live.
See If This Works for Your Business

Who We Work With

Built for businesses where
one new client is worth real money.

One closed deal should pay for a full year of this system. Once that is true, everything above it is margin.

You're a fit if

  • Average client value of $5,000 or more
  • Deals close in conversations, not in a shopping cart
  • You already have a proven offer and existing clients
  • You can handle 10 qualified calls per month

Who this is built for

Commercial contractors (HVAC, roofing, electrical)$15k+ per contract
Fractional executives (CFO, COO, CMO)$3k+ per month
IT / Managed Service Providers$2k+ per month
Executive recruiting firms$15k+ per placement
B2B consultants and advisory firms$5k+ per engagement
Commercial insurance brokers$10k+ per year

What You Get

Everything that fills a pipeline.
Handled for you.

ICP definition and list-building
I map the exact buyers worth your time and verify every contact before sending. You approve the list, so every call traces back to a name you chose.
Complete outbound infrastructure
Dedicated sending domains, warmed mailboxes, and tested copy, live within 21 days. Built to reach the inbox and stay there.
Reply handling and qualification
Every reply gets an answer the same business day. I qualify the prospect and move them forward once they match your criteria.
Calls booked to your calendar
Qualified buyers receive a calendar invite directly. You open your calendar and the conversation is already scheduled.
Monthly reporting and optimisation
You see reply rates, booking rates, and pipeline created every month. Copy and targeting get rebuilt around whatever is converting.
Full inbox and campaign management
I manage the whole operation from first send to booked call. Your job is showing up and closing.

Pricing

Structured so we only win
when you win.

Monthly Tech Fee

$629/mo

Covers your full acquisition infrastructure. Sending domains, warmed mailboxes, ICP definition, verified prospect lists, and outreach copy. Billed monthly while the system runs.

Per Booked Call

Pay on results

A fixed fee for every qualified call booked onto your calendar, billed only once the call is delivered. Your per-call rate is set on the strategy call based on your market and deal size.

The logic: At a $10,000 average deal, one closed client covers your tech fee for a full year. Everything above that is profit.

Book a Strategy Call to Confirm Fit

The Guarantee

20 qualified calls in 60 days
or every call is free.

The commitment

I deliver 20 qualified calls within 60 days of campaign launch. If I land 19, you pay for none of them. Every call delivered in that window becomes free and I write off the entire performance fee. The $629 keeps the infrastructure running either way. The number is the number.

Eligibility requirements

  • You have a proven offer with at least 3 existing paying clients
  • You respond to booked leads within 4 business hours
  • You approve the ICP and prospect list before launch
  • You commit to 81 days total: 21 days to build and warm, then the 60 day guarantee window
  • You have a working sales process and can take calls

Why Listen to Me

I have sold into Honeywell and Siemens.
I built 1.2M EUR in pipeline doing it.

Matti Yohannes
Matti Yohannes
Founder, Onyx AI Agents
LinkedIn

Hey, I'm Matti. 10 years closing enterprise B2B deals in industrial software and complex services, sold into some of the largest chemical and manufacturing companies in Europe. At Siemens I built a 1.2M EUR sales pipeline and trained the sales team on cold email and cold calling. At Honeywell I onboarded 5 new channel partners.


I have also been the buyer on the receiving end of outbound, so I know within two seconds when the targeting is off or the copy is lazy. Most people running campaigns optimise for send volume. I optimise for conversations that turn into revenue, because that is the only number I have ever been paid on.


So the system you get is the one I ran on myself. Same prospecting, same copy discipline, same follow-up. The difference is that I run it and you take the calls.

FAQ

Common Questions

$629 a month covers the tech: sending infrastructure, prospect lists, and outreach copy. On top of that you pay a fixed fee for every qualified call booked onto your calendar. Your per-call rate is set on the strategy call based on your market and deal size. If I miss 20 calls in 60 days, every call I did deliver is free.

An SDR costs roughly $5,000 a month in salary and takes 3 months to ramp before the first meeting lands. Most leave inside a year and you restart at zero. This runs at $629 a month with sending live inside 21 days, and everything above that is paid on calls delivered.

Dedicated sending domains, warmed mailboxes, a verified prospect list built to your ICP, outreach copy written and tested, and full campaign configuration. Most providers charge five times this as a retainer and invoice it whether calls arrive or not.

21 days to build and warm the infrastructure, then sending goes live. First booked calls usually land in the first week of sending. From there the target is 10 qualified calls a month, which is the 20 in 60 days I guarantee.

You define it during onboarding: company size, industry, revenue, job title, whatever filter matters to you. Only calls matching the profile you approved get counted, and only those get billed.

Usually the channel was fine and the execution was the problem: cold domains, untested copy, replies left sitting, or a list built far too broad. Fix those four and outbound starts working again. That is exactly what the 21 day build covers.

Free Strategy Call

20 qualified calls in 60 days.
Or every call is free.

$629 a month runs the system. Every call above that is paid on delivery, and if I miss the number you pay for none of them.

Book a free 20 minute strategy call. We look at your offer and your market, and I tell you straight whether this will work for you.

Book Free Strategy Call

20 minutes. Straight answer either way.